Pages 90-114

Design factors the demands from contemporary readers is for a publication to be portable in size and format and flexible and varied in its content a publication that can be dipped in and out of randomly. The dominance of shape large proportion of editorial design is the organization of shapes to support the written word within the confines or parameters of a publication’s style. Shapes as a classical proportion whether through custom or an innate sense of balance convention tends to favor certain classical proportions. Tension can be used to great effect in supporting an editorial stance and is created by the shape of elements.

Pages 128-141

Formatting the shape and size of a page. most common format A4 is dictated by the width of paper rolls and the size of the drum on the offset web presses commonly used to produce mass-circulation magazines. Choosing and using type should create an enjoyable, accessible, and appropriate experience for its reader, and a larger part of this is determined by the use of typography. The type used in newspapers while typography underpins the design of all editorial matter, its use in newspapers differs from that in magazines.

Pages 116-128

Mastering objective visualization is a complex skill that involves the ability to select, reject, emphasize, arrange, and combine essential elements in order to design a layout that is completely attuned to its subject. Page preparation and grids are the successful foundation for layout construction consists of choosing the format and stock. Templates should be made up for the different sections news pages, feature pages, back sections, and so on. Pagination or page planning is the order in which editorial appears.

Pages 74-89

Principal components of a layout are contained on two single pages, together make a double page spread. Templates are newspapers, news pages of magazines, flexible templates will speed up the layout. headlines and heading are usually the largest type size on the layout. A headline can determine the direction of the layout. The kicker is written by the copy editor and is normally around forty to fifty words in length if its longer it defeats the purpose. A drop caps and initial caps is where the story begins. In newspapers, their use is vital as a developer drawing readers into a news page.