The tinker box logo needed to be redesigned but we changed it to black and white and then here’s are proses on making the new tinker box logo. We did this as a team effort. We really thought about making a fool a letter and a wrench really worked out! And we really thought blue would be a good color.
The pattern I created is the flower from the logo just simplified. Keep it one color and one shape. Also, I wanted my menu to be black and white with a chalk look of food. and the only pop of color would be the pattern added.
This is the art infuse logo that I created. I wanted a thin typeface and to create some type of a fuse with the logo. I extended the “f” and made it have a swirl effect. Also one of the logo has a ink wash look which brings in the infuse look again. These two designs are also for the t-shirt design adding a pop of color, 2019, and the 3 words engage, create, and experience.
conducting research- building a brand requires business acumen and design thinking. types of research- baseline information to request and interviewing key stakeholders. market research- smart research can be a catalyst for change misguided research can stand in the way of innovation. insight- observing the world and listening without judgment to the ideas of others opens up possibilities. qualitative- research reveals customers perceptions, beliefs, feelings, and motives. quantitative- research creates statistically valid market information. usability testing- research tools used by designers, engineers, and marketing teams to develop and refine new and existing products. benefits of usability testing- inform design solutions, puts the customer at the center of the process, and improves profitability. marketing audit- used to methodically examine and analyze all marketing. competitive audit- is a dynamic, data gathering process. why is this important- the greater the insight into the competition, the greater the competitive edge? what type of research- identify competitors, gather information research, determine to the position, identify the key message, examine visual identity.
used some ideas from other people to put in my logo, i also added new things myself like the yellow color and making the circle smaller
the mandate from the top, clear goals, readiness, results. Decision-making process needs to build trust and help organizations make the right choices to build their brands. A brand consultancy that invests the effort to really empathize with the organization and its customers builds the trust needed to transcend from being outside to an insider.
The branding process demands a combination of investigation, strategic thinking, design excellence, and project management skills. it requires an extraordinary amount of patience, an obsession with getting it right, and a to synthesize vast amounts of information. The process of conducting research, clarifying strategy, designing identity, creating touchpoints, managing assets.
wordmarks- freestanding acronym, company name, or product name that has been designed to convey a brand attribute or positioning. letterforms- unique design using one or more letterforms that act as a mnemonic device for a company name. Emblems- mark in which the company name is inextricably connected to a pictorial element or form. pictorial marks- immediately recognizable literal image that has been simplified and stylized. Abstract/symbolic marks- a symbol that conveys a big idea, and often embodies strategic ambiguity. Dynamic marks- creativity always finds a way to challenge convention. Characters- it’s alive a character trademark embodies brand attributes or value.
Morgan Schneider Blog 