menu needed some work so I adjusted it. Added pattern, changed the font, made a deeper purple, change the logo by keeping the circle instead of removing it for the menu, moving thing around, removed the period, moved the hyphen, added a story on the back,  added purple to the back too, added prises aswell.

redue menu design

using my pattern and logo but also adding some type about location and website and phone number. kept is simple but still eye-catching by adding the pattern.

pattern1

logotype? should express the fundamental essence of an organization or a product or a service. signature? you signature should continue through every design you do. something like color, type, pattern, or symbol. what is a need in an identity? strategic imagination, intuition, design excellence, and experience. look and feel? content, color, typography, iconography, and imagery are part of the brand’s cohesive visual language. why is color important? examining the way that color will function first looking at the top level elements. what did you learn about sound? the sound of your design should be exciting, jumping out at the audience, creating a sound like emotion. why is typography important? most brands have one or two typefaces families that are used consistently across platforms. it makes your design by look, remembrance, and design style. when does animation work? animation works when the client wants to grab the audience attention. moving type or symbol can catch the audience attention and draw them in which is the point of the design.

Brand strategy: what happens in this phase? Language audit, criteria for evaluating communications, audit readout, essential characteristics, narrowing the focus, and keep moving. what is positioning and why is it important? positioning has the potential to create new openings in an oversaturated, continually changing marketplace. superior competitive positioning and imperatives for the positioning process. what is a branding brief? use the branding brief to focus the conversation on building leadership alignment around the brand’s core components. The two objects of a branding brief are the components of a brand brief, the difference between a brand brief and a creative brief and create a succinct and strategic diagram.