I chose this case study because of the beeline looked really cool and creative it caught my eye. I have learned beeline believes in life on the bright side. we aim to help people delight in the pleasure of communications and to always feel free anytime and anywhere. I will take what I have learned to a company that I will be working at and put towards there design.

I chose this case study because Ansible sounded interesting. I have learned ansible believes that complexity kills innovation. it was created to give everyone in IT a simple way to automate the mundane tasks so that they can focus on the more important work of innovation. I will use what I have learned to maybe take to the company and put my input on what they should change or improve.

I chose this case study because I wanted to learn information on amazon.com. I have learned Amazon seeks to be the worlds most customer-centric company, the place where people discover anything they want to buy online. I will use this information for knowledge on Amazon.

I chose this case study because I liked the symbols and typeface that was in their logo. I have learned Action Against Hunger led the global fight against world hunger, taking decisive action against the causes and effects of hunger because the poor and malnourished are the victims of political and social turmoil, natural disasters, and inequality. I will use this information just as knowledge.

I chose this case study because I wanted to know what ACHC mint. I have learned that ACHC means construction holding company and building a brand that fully supports the reasons for our existence. I will have used what I learned in the work field or just walking around seeing brands as I pass.

This is the finished branding book for my restaurant. Wanted to keep the pattern going and keep the logo as a whole with the yellow circle around the logo. Also kept the yellow circle for the pages titles. Kept this brand book very simple and a lot of white space because that is how my menu is and the products.

pdf branning book

define identity standards and guidelines- managing brand assets requires enlightened leadership and a long-term commitment to doing everything possible to build the brand. types of identity standard- biggest challenges, key beliefs, name change essentials, applications affected. who are the standards for- strategic launch goals, comprehensive plan elements, methods, internal launch basics, external launch basics. what’s the difference between the brand book and brand identity guidelines- brand books, spirit books, and thought books inspire, educate, and build brand awareness. ways to launch a brand identity- before a new brand strategy is launched into the marketplace. define vector-quantity having direction as well as magnitude. raster- rectangular pattern of parallel scanning lines followed by the electron beam. bitmap- which each item corresponds to one or more bits to information, especially the information used to control the display of a computer screen.

Touchpoints- phase 4 is about design refinement and design development. what the challenge when creating touchpoints- the brand identity design concept has been approved. creative brief- cannot be written until the brand brief is approved. who responsible for creating the creative brief- sagi haviv. website design different from print design- website design is leading the top of the brand necessity list no longer enslaved to the desktop, print design a multitude of communications modalities and marketing channels. business card- is like a kick-ass tie it won’t make you a better person but it’ll get you some respect. collateral- communicates the right information at the right time with a customer or prospect. signage- helps people identify, navigate, and understand environments. advertising- should stop interrupting with people are interested in and become what they are interested in. ephemera- is an object with a short life, or more simply put stuff.