Design factors the demands from contemporary readers is for a publication to be portable in size and format and flexible and varied in its content a publication that can be dipped in and out of randomly. The dominance of shape large proportion of editorial design is the organization of shapes to support the written word within the confines or parameters of a publication’s style. Shapes as a classical proportion whether through custom or an innate sense of balance convention tends to favor certain classical proportions. Tension can be used to great effect in supporting an editorial stance and is created by the shape of elements.